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WHY DO I NEED A WEBSITE WHEN I HAVE AN OFFLINE MARKETING CAMPAIGN?

In the present focused world it's truly difficult to keep up your position in Market. You have to be relevant and trustworthy to survive the competition. But up until a few years back, some businesses only needed exposure on a local level in order to be successful. But that is not the case in today’s tech era.

You think you have the perfect marketing strategy and plenty of stuff at your disposal, like brochures, flyers, word of mouth publicity, and leaflets. So why are more and more people moving towards websites?



Your business always needs exposure for its success. A website can add flexibility to your marketing campaign. It can give exposure to your business. A website can deliver an excellent interactive experience to your potential customers and save your business time and money. It can be used to display complete information about your products and services, as well as necessary information about you and your business.

Advantage of having a business website:
Here are a few reasons why people just find websites more convenient.
• 24 hours in a day, 7 days in a week and 365 days in year your website connected with your people even in your absent.
• Save you lots of money and increase efficiency.
• You can directly connect with your buyers. Even continue transactions.
• You can display your product or service in unlimited space that your website offers.
You can have live interactions with your potential clients.
• Allows customers constant access to your promotions without buying additional ad space
• Customers demand the convenience and advantages of doing business online
• You can explain you service or product directly to your customer that consumes your time as well as you doesn’t needs to hire anyone else.

1. Credibility
Believe it or not, nowadays, you are typically judged by your website or lack of it thereof. Having a website just adds credibility to your sources and shows the amount of dedication in your work. If someone hears about your company, the first thing they’re going to do is search for it online, because the internet is the primary source of knowledge in the present day.





2. Customer Support
Having a website means an increase in global presence. Any person from anywhere around the world can access your website at any time. If you have an online chat system or something similar, customers all over the world can contact you easily and ask questions. It would be convenient for them and your and boost your online reputation as well.

3. A Boost In Sales
If your website offers services, then your customers won’t be restricted to just business hours. You can sell your products or services at any time, boosting your sales. It will just make the buying and selling process that much easier for both you and the customer.

4. Testimonials and Remarks
Based on how well your website is received, satisfied customers can leave remarks on your websites, which can then prompt potential and future customers to have confidence in your work and trust your services.

5. Hosting Your Commercials
You can upload your TV commercials or print ads in your website to reach a wider audience. TV commercials and its broadcasting are limited to a certain locality (and budget). However, if you post it online, you’re basically reaching out globally.

6. Enhance Your Social Media Presence
Take it to the next step and control a number of times people can see your videos. You don’t even have to stick to the thirty-second time limit of the TV commercial or worry about the paper running out of your print ads. The flexibility social media can provide to your offline campaign can also let you know about the comments about other people. A website serves to lend credibility to your social media page as well.
Offline marketing campaigns certainly do bring value to business, and the traditional methods always have a special attachment to some people. However, online or digital marketing campaign has just become more convenient for use in business because of its affordability, vitality, and broader reach. Combining both your offline and online strategies can certainly help you attain solar heights.

Advantage for your customers:
Efficiency of your website not just works for you it also works for your potential customers. They now demand the convenience of being able to view your business offerings online from the computer or mobile device. They do not want to be forced to make a phone call or physically visit your place of business to see what you can offer them.

If you make doing business easy and convenient, then customers are likely to return and do more business repeatedly. If you force customers to take a lot of time out of their day, then they are likely to seek a solution and quite obviously moving somewhere else. Additionally, by saving money through marketing efforts on your website instead of traditional advertising methods, you may be able to offer your customers value added services or discounts that were not possible before. This will increase their loyalty and help make them long term customers.

To make your customer happy and be regular with your business you have to compromise with their needs. Make the buying –selling process much comfortable for both of you. Offering your products and services to customers via a website is just simply easier for them and you. It provides greater efficiency and lower expense for your business and it allows customers to make transactions with you in the easiest way possible.

For more information, please visit : www.osglsofttech.com
Call: +91-8650030309, 8650030308
Mail : info@osglsofttech.com

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